Last week I attended the 2014 Museums Association Exhibition at the Wales Millennium Centre in Cardiff, and was fortunate to have been able to take in a number of free workshops from a selection of some of the UK’s most forward thinking museums and design companies. One that stuck with me particularly was a presentation from PEEL Interactive and Bill Seaman on their implementation of Augmented Reality (AR) app software at Colchester Castle.
As someone with a passion for envelope-pushing interpretation, to see what PEEL have achieved at Colchester was fascinating. A quick Google search defines AR as:
“A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.”
This had been my understanding of the technology up until last week, and I had seen it used to good effect. At Glasgow Science Centre’s Glasgow Tower for example, where 360° views of the city are supported by an AR map that allows you to zoom in on certain landmarks and obtain onscreen text interpretation for them. This, I believed was the extent of AR’s capability; a real time image, with additional text or images layered over the top. So to see some of the things PEEL are doing using AR software was a truly eye-opening experience.
So much so in fact that I would be hesitant to even describe it as AR, not under the parameters of Google’s definition anyway. The reality is that PEEL’s app at Colchester offers so much more. Although they have yet to roll the feature out, attendees at the MA Exhibition were afforded a sneak peak at a few of the things it will be capable of. Some highlights to my mind were portrait plaques that spring into life and speak to the visitor, entire rooms within the castle re-furnished to their original interiors, and ornate Roman wall slabs that are re-displayed in their historical location.
This creates a valuable visitor interactive because the interpretation offers something new. Rather than merely re-displaying what the audience can already see, the visitor is now offered an enhanced visual and at times tactile experience of every exhibit. The talking portrait plaques for example, turn a small, flat and unimposing object, into a lively, personable and engaging attraction. I am a firm believer in technology and informatics as a means of providing exhibits with what Eileen Hooper-Greenhill describes as “attracting power” and “holding power.” Using AR in the manner that Colchester Castle has, provides even the most unassuming objects with attracting power due to the curiosity instilled in the visitor as to what the app can add to their experience of it, and that experience in turn provides holding power as well. It is win-win.
The examples shown to us by PEEL were particularly effective because they provided new and exciting visitor experiences without diminishing or negating the physical exhibits themselves. While Google’s definition of AR places the object and the interpretation on the screen, PEEL’s onscreen product is entirely interpretation, ensuring that people are encouraged at all times to refer to the physical object. This is imperative for supporting material in any exhibition, and Colchester Castle appears to have found a novel and effective method of achieving this goal.
Of particular interest were the AR features relating to the ornate Roman wall slabs that the Castle has on display. Firstly, because the app will allow visitors to view the slabs in their original historical setting. This is incredibly useful for the visitor as it allows them to appreciate the objects as being of both individual and part of a collective historical importance. It’s not a perfect solution, but what the AR app does is afford the objects a small degree of the much-vaunted idea of “archaeological context,” allowing the exhibits to be viewed in relation to their inherent landscape and neighbouring artefacts. I was immediately reminded of a recent trip to see the Parthenon Marbles at the British Museum, and how wonderful a similar app would be, that would allow the friezes to be viewed in their entirety, gap and damage free, and in their respective positions on the Athenian temple. Proponents of repatriation claim that the marbles need to be viewed in their original historical and cultural setting to provide a fuller understanding of them, whereas the British Museum argues that they are better contextualised within their displays of the human history of the world. To some extent, an AR app such as that at Colchester Castle could satisfy both demands?
The second thing that excited me about the Roman slab AR features was an interactive element that allows the user, as demonstrated in a short video by PEEL Interactive, to destroy the virtual on screen structures that the slabs were a part of, by tapping and swiping on the screen. This is both a novel and intuitive method of communicating the history of the objects and their provenance to the user, in a fun and engaging manner. In addition, it also provides the visitor with a tactile interaction to an exhibit that they are not permitted to touch, deepening their engagement and providing them with a richer, more rewarding experience.
As a teenager I was fortunate enough to visit the ancient city of Salamis in Northern Cyprus, where I witnessed hundreds of incredible Greek statuary, that for years I was ignorant as to why their faces had all been removed. I have since learned that this was due to the iconoclastic actions of invading Muslim forces throughout history, however there was no interpretation on site to reveal this at the time. The sight has always fascinated me and again, PEEL Interactive’s presentation immediately transported me there, filling my head with ideas for AR features that could complete the statues, bring them to life, and explain their current condition, much in the same way that the features for the Roman slabs at Colchester Castle will.
On the subject of statues, another workshop that really captured my imagination was the Talking Statues initiative, a collaborative effort from Sing London and Antenna Lab. This is yet another interpretive masterstroke. Talking Statues has equipped many of London and now Manchester’s most famous sculptural figures, from the “Unknown Soldier” at Paddington Station to Samuel Johnson’s cat “Hodge” or the Spitalfields Goat, with QR codes and web links that generate a “phone call” from the statue in question to the individual phone user.
The phone call element is effective because it feels more personal than listening through a prescribed audio guide device. In addition, the statues are voiced by familiar figures. Hodge the cat for example is portrayed by Nicholas Parsons, who sneaks in phrases such as “look at me for Just a Minute.” This increases the personal element by providing the listener with a voice they are already comfortable with, and allowing them to draw on snippets of existing knowledge amongst the educational content, giving users an immediate intellectual confidence in their engagement.
Although statues are 3D objects, I have always found them somewhat two dimensional in nature, especially if accompanied by limited interpretation. Talking Statues however, by audibly animating them, breathes life into the cold and unwavering expressions on their faces. By personifying the sculptures in this fashion, the initiative turns the statues into warm and engaging characters. Perhaps most importantly of all, it turns them into familiar characters, because they are. Many Londoners will walk past the “Couple on Seat” at Canary Wharf every single day, and now they can finally get to know them. Voiced by celebrity marital couple Sanjeev Bhaskar and Meera Syal, they may just feel like they always have.
There was much to get excited about this year at the Museums Association Exhibition and every workshop truly deserves mention. I have singled the presentations from PEEL Interactive and Sing London out because they are thematically akin, and interpretation is a theme I am greatly passionate about. Talking Statues is wonderful because it opens public artworks up to new audiences through accessible and engaging interaction, whilst PEEL Interactive’s work with Colchester Castle, if the ever-trusted Google search is to be believed, has re-imagined, and re-defined the possibilities of augmented reality technology.